Starting in 2007, YouTube introduced in-feed ads. Since then, YouTube has emerged as one of the most popular platforms for digital advertising, with skippable in-stream ads like pre-roll and mid-roll ads being the most popular. All audiences watched ads prior to the video until this all changed in 2014 with the introduction of YouTube Red, which was later rebranded to YouTube Premium in 2018. This brand new subscription service allows YouTube audiences to forgo ads when watching videos by paying a subscription fee. The introduction of YouTube Premium meant that not all audiences will be exposed to ads before videos. To corporates, this has a few implications.
1. The target audience base will be smaller.
Regardless of the corporate’s target audience, it is likely that a portion of that audience base subscribed to YouTube Premium. With those audiences not exposed to ads, this meant that corporates will only be able to reach a fraction of their actual target audience with their ads. This affects audience reachability.
2. Corporates are less likely to reach high-income audiences
As YouTube Premium is a paid subscription service, it is likely that those who subscribe have relatively higher income, meaning audiences with higher income will be more likely to have no ad exposure. To corporates wishing to target high income users, YouTube Premium might be a barrier.
Fortunately, with the development of new AI technology, corporates can now effectively advertise to all YouTube users including those who subscribed to YouTube Premium. This new technology, known as KOL Video Background Advertising, inserts advertisements into the central location of the background of KOL videos. By placing the ad right next to the KOL inside the KOL video, this ensures that all audiences watching the video will also watch the ad. As the ad is played together with the KOL video content and is not played in the format of in-stream ads, this means that the ad can reach all audiences, including all YouTube Premium subscribers who have opted out of ads, as illustrated below.
Below are some YouTube examples of KOL Video Background Advertising:
If you are looking to do KOL marketing that can reach all YouTube Premium subscribers, then look no further! Zyviz.com is currently the leading AI-enabled MCN platform in the world, and our KOL video background advertising solution enables corporates to effectively advertise to YouTube Premium audiences. Do not hesitate and contact us immediately for effective advertising. Visit www.zyviz.com or contact us through info@zyviz.com.
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